The primary focus of the Yorkshireman is to serve unique local beer, craft ales, ciders and spirits of the sort you won’t find in the run-of-the-mill chain pubs. All drinks are sourced from independent micro-breweries and distilleries exclusively from across the Yorkshire region – the emphasis here is retailing and promoting Yorkshire produce. In doing so, the Yorkshireman will be as environmentally responsible as possible. The aim is to do things more traditionally. There will be space for conversation and socialising over a drink. We will avoid electronic distractions like loud music, T.V., fruit machines, and pool tables.The Yorkshireman will appeal to locals and visitors who don’t want to drink and socialise in large brewery-owned pubs.